Released on: August 20, 2008, 12:13 am

Press Release Author: Steve Cowan

Industry: Apparel & Fashion

Press Release Summary: South Coast Surf Shops in San Diego are having a 20-40% off
sale this week on all summer inventory at SouthCoast.com. There are incredible deals
on men\'s styles from brands such as Billabong, Quiksilver, O\'Neill, Volcom, Lost,
Hurley, and Reef. For the ladies, brands like Roxy, Volcom, Billabong, Hurley, Lost,
Split, Lucy Love, and O\'Neill are all on deep discount to make room for fall
inventory.

Press Release Body: San Diego, CA - August 20, 2008. South Coast Surf Shops in San
Diego are having a 20-40% off sale this week on all summer inventory at
SouthCoast.com. There are incredible deals on men\'s styles from brands such as
Billabong, Quiksilver, O\'Neill, Volcom, Lost, Hurley, and Reef. For the ladies,
brands like Roxy, Volcom, Billabong, Hurley, Lost, Split, Lucy Love, and O\'Neill are
all on deep discount to make room for fall inventory.

Says South Coast co-owner Heather Shields, \"This week our customers can get really
great deals on everything from board shorts and walking shorts to super-cute bikinis
and flip-flops. We even have some spring suits and neoprene jackets on sale, which
come in handy if you\'re surfing warm water for another few months.\"

The details of the sale are: 20% off all sandals and shoes; 20-40% off men\'s trunks,
walking shorts, tees, and tanks. Ladies\' dresses, bikinis, board shorts, shorts,
shirts, tees, and tanks are also 20-40% off. South Coast launched a new Web site on
April 15th and has since been able to provide its customers with an enhanced online
shopping experience with better navigation, free shipping incentives, and easier
checkout.

\"Our Web site has allowed us to give our customers a better snapshot of what we\'re
all about. Most people don\'t know that South Coast has been serving the San Diego
surf community since 1974. We were one of the first stores to carry some of the
bigger brand names such as Quiksilver and Billabong,\" said co-owner Steve Cowan.
\"At SouthCoast.com, we have an opportunity to show our customers that we\'re
different than corporate mall shops carrying those same brands. In fact, when you
come into one of our brick-and-mortar stores, you get the feeling that South Coast
is more like a family than a business.\"

Cowan and Shields\' loyalty to South Coast\'s customers shines through.

\"We want our customers to come in and get to know us. If they can\'t come to San
Diego, they can always get through to Heather and me by submitting a comment online
at SouthCoast.com. We check the emails ourselves, we ship the orders ourselves; We
are a very hands on company,\" says Cowan.

With a focus on small-town friendliness, South Coast still remains San Diego\'s
neighborhood surf shop. Now customers can get their South Coast fix from anywhere
with SouthCoast.com\'s online catalog. At SouthCoast.com, expect to find all the big
surf shop brands, along with some newer hand-picked brands that represent the South
Coast tradition of excellence.

About Southcoast.com
Since 1974, South Coast Surfshop has emerged as one of Southern California\'s premier
surfshops. The shop is located in Ocean Beach California, a half a block from the
famous Ocean Beach Pier. Historically, South Coast Surfshop has always been ahead of
its time. Over the last 26 years, South Coast not only emphasized custom surfboards,
a huge wetsuit selection, and the latest in surf accessories to meet your in the
water needs, but it was willing to experiment with selling surf inspired clothing
and accessories. South Coast Surfshop was instrumental in introducing and
legitimizing brands such as Quiksilver, Billabong, and Gotcha to the Southern
Californian Surf Community during the seventies and early eighties. And even today
though surf influenced products are much more mainstream then they were when South
Coast first opened, you can be sure to find the finest selection of all your
favorite brands as well as new looks from brands that are new to the surf industry.

For more information, visit www.southcoast.com or call 619-223-7017

Web Site: http://www.southcoast.com

Contact Details: Your Name-: Steve Cowan
Job Title-: Owner
Company Name-: SouthCoast.com
Phone-: 619.223.7017
Email-: scowan@southcoast.com